We have all heard statements like those listed above. Are they true?

If they were surely we would all have practices that are out the door with clients queuing up to see us. If that were true why are there so many "Sham Practitioners" out there that give "Reputable Practitioners" a bad name. The reason is because they can "Talk the Talk" but can they 

The reality is that the "Business" of Complimentary Medicine is not easy. It takes years of Academic Training, long hours of study and a willingness to dedicate ones life to constantly updating and refining ones knowledge.

 

 

With the AcuGraph System you now have the tools to build a busy practice that is achieving the highest results.

 

Coming from my own perspective. When i purchased my AcuGraph back in 2006 I thought that this was a wonderful diagnostic tool. I enjoyed using it in my clinic and I was amazed at the results that i was achieving. When i mixed it with my traditional training complicated cases became clear as day. Little did i know that i was only accessing around 20% ofs capacity.

 

 

 

 

So after a litttle thought i put into place my "Marketing Plan". I listed the facts;

 

1. I am well Qualified!

 

2. I am getting great results!

 

3. I have a nice clinic!

 

4. The best advertising in the world is "Word of Mouth"

 

So the question was "How do i fill my diary with patients?"

 

The answer was simple. Give my potential clients something for Free! Yes "Free"

 

 

Health Fairs

I attended small local health fair and set up stall along with a friend of mine who is an Acupuncturist from the other side of the city. I put my Marketing Banner on the wall behind me and sat with my laptop and printer all ready for the off. At this show there were other Acupuncturists, Body Workers and Massage therapists all hoping to meet what could potentially be their "New Patients". When prople saw the marketing banner they were immediately drawn to the stand. After enquiring about what was "Meridian Energy Balance Testing" and a brief explaination as to what it was and the fact that it was "Free Today" i had my first potential client. As the exam progressed and the AcuGraph made its familiar beeping sound i noticed that there were more and more people standing looking on as I did the reading. People were drawn by this alien sound. People were asking my friend what it was about and he explained what we were doing. Then when asked would they like a "Free Exam" and they said yes they filled in a brief contact sheet and joined the queue.

Well over the next two days we had one of the busiest stands there with people waiting for up to 45 minutes to recieve their "Free Exam". Some people booked in for follow up treatment immediately. Some said they would come back to us. Overall we had around as 30% success rate for booked appointments. For two days and around 80 exams I now had 25 new patients booked in.

We repeated this same process at a number of health Shows and got the same staggering results.

 

At one show we had 4 practitioners. One doing the screening and three going through the printed reports with the clients. Over the 2 days we saw over 200 clients and recieved a huge amount of appointments and referrals.

 

 

With the enthusiasm of the Health Fairs under my belt i decided well what is my "Next Step" considering that Health Fairs only happen a few times per year and i need clients all year round.

 

Then it came to me. Well what am i trying to promote? Health & Well Being!

 

The logical step for me was to go to places where people are genuinely interested in their Health. So i contacted Fitness Clubs in the area within a 5 mile radius of my clinic. Of the 5 I approached 4 immediately jumped on the idea.

 

I met with each of the managers and i presented my plan. To offer THEIR CLIENTS a FREE HEALTH SCREENING using our AcuGraph.

 

Then I answered their most important questions below;

 

 

What do we ask in return for this service? All that we ask is that should a client wish to follow up and receive treatment that they consider us!

How is this promoted? We provide you with the appropriate advertising materials for your notice board or newsletter! All we ask is that you place our poster etc in a prominent location so that it can be seen clearly.

 

 

 

 

After agreeing on a date i gave each of the clubs a sign in sheet which they would fill in over the weeks coming up to the health screenings.

 

To my amazement when i checked in on the first one it was completely booked out and when i checked with the others the answer was the same.

 

 

On my first Fitness Club screening i saw 30 patients and of that 30 i got 15 appointments. I was amazed a 50% succes rate. Over the coming weeks as i did more screenings i was delighted to see that the numbers booking in for treatment remained constant at around 50%.

 

Needless to say i now schedule regular screenings witht these clubs and introduce new clients to my practice constantly.

 

 

Follow up marketing

 

 

A polite letter can build your practice!

 

For all the Health Fairs that i visited there was one very important thing that remained the same. All my "Prospective Patients" filled in a simple contact sheet with their name address, telephone number and email address on it.

 

For all those that hadnt booked in or said they would be back in a few weeks. I simply sent them a polite letter offering them a follow up consultation in my Clinic that would be free of charge should they wish to attend. I thanked them for taking the time to visit our stand and explained that due to the busy nature of the shows and the fact we were in essentailly public settings that if they would like to visit my clinic we could do a much more detailed review of their case.

 

Well low and behold i had a 20% return rate for the letters i sent out and my diary was now filling up even more.

 

The amazing thing here is that of the people who didnt book in or reply to the letter, that over the course of the months following our initial meeting, they would ring and make an appointment and arrive with the Screening Report In Hand!

 

 

The "Key" to successful screenings

 

 

This statement may seem obsurd. But my favourite saying at a screening is "Dont tell me anything, Let me screen you and lets see how accurate we are". I treat it as a game and an opportunity to flex my knowledge muscles.

 

As practitioners of Chinese Medicine, Chiropractics or whatever discipline you were trained in there is one constant. We all spent hours memorising the key aspects of our system.

 

From a Chinese Medical perspective. 5 Elements was a key for me. When a prospective client is screened look at it from what you know.

 

What is the course of the channel?

 

What muscles or area of the spine will the imbalance effect?

 

What organ is if effecting?

 

What does the organ not like food wise?

 

What are the emotions associated to the organ?

 

What part of the body does the organ govern?

 

What sensory organ does the meridian / organ govern?

 

What climatic condition does the organ like or dislike?

 

The list is endless..

 

The most amazing result here was that i was getting about 80-90% accuracy on clients conditions without asking a question! Simply by looking at the graphs.

 

Now this was not magic but what i did was trust in myself and the hours and hours of study i had put into qualifying.

 

Then at the end of the screening i gave my new clients a copy of the report with the Reference Section from the AcuGraph which contained even more information relevant to them.

 

I suppose the message here is simple "Trust your AcuGraph" & "Trust your Training".

By using the AcuGraph as more than just a diagnostic tool I was able to grow my client base steadily with constant referrals based upon High Results.

 

This was but one story of how to use AcuGraph as more than just a clinic tool.

 

If you have any stories about how you used your AcuGraph to build your practice and would like to share these "Secrets of Success" please email them to info@acugrapheurope.com

 

 

Happy Screening!